Christine Rosen talks about what she calls Egocasting. It’s a play on the concept of selective consumption of various media like what an iPod, or TiVo might provide. I’m clearly on the egocasting track and I like it, but she makes some good points against this attitude.
“What is true of the television set is also true of its most important accessory, the device that forever altered our viewing habits, transformed television programming itself, and, more broadly, redefined our expectations of mastery over our everyday technologies: the remote control. The creation and near-universal adoption of the remote control arguably marks the beginning of the era of the personalization of technology. The remote control shifted power to the individual, and the technologies that have embraced this principle in its wake—the Walkman, the Video Cassette Recorder, Digital Video Recorders such as TiVo, and portable music devices like the iPod—have created a world where the individual’s control over the content, style, and timing of what he consumes is nearly absolute. Retailers and purveyors of entertainment increasingly know our buying history and the vagaries of our unique tastes. As consumers, we expect our television, our music, our movies, and our books “on demand.” We have created and embraced technologies that enable us to make a fetish of our preferences.”